In the era of booming e-commerce and the widespread availability of logistics, the world of wigs and hair extensions is experiencing an unprecedented surge in popularity. The ease of access to these hair products has never been greater, which places the hair business at a pivotal juncture in its history. In this landscape, hair distributors emerge as essential intermediaries, bridging the divide between hair vendors and end-users. They play a pivotal role in the distribution of goods, ensuring that these products reach their intended destinations intact and within the stipulated time frame.
However, the hair industry, like many others, is not without its fair share of business challenges. These challenges are gradually reshaping the industry and the way it operates. One of the foremost challenges is the growing need for effective e-commerce operations. With the ever-increasing competition among businesses, e-commerce has become a linchpin in the industry, necessitating an efficient and seamless transition to online platforms.
Furthermore, hair distributors are now finding themselves in a complex predicament, caught between manufacturers who are forced to increase their prices to cope with rising operational costs for producing hair in bulk and retailers who are seeking to secure larger orders at reduced costs in response to consumer demands for affordability. This dilemma underscores the balancing act that distributors must perform to cater to the interests of both ends of the supply chain.
Another concern that has emerged in the business is the authenticity and quality of the hair products being distributed. Hair distributors, operating as intermediaries, cannot always guarantee that the hair they distribute is indeed real human hair and, more importantly, high-quality human hair. As discerning consumers become more educated and critical about the products they purchase, maintaining transparency and quality assurance becomes a pressing issue for distributors.
In light of these dynamic business challenges and shifts within the hair industry, this blog post aims to provide invaluable insights into deeper details about the major reasons why many aspiring entrepreneurs and startups in the hair industry face obstacles and setbacks in their careers. Drawing upon the wisdom and expertise of seasoned wholesale hair vendors, we will delve into the top six reasons for these challenges and offer valuable advice to empower individuals entering this ever-evolving and competitive industry. By exploring these factors, we aim to equip newcomers with the knowledge and guidance they need to navigate this industry and build successful and enduring careers.
Overview
About the market of hair business
The global market for wigs and hair extensions is undergoing a remarkable and unprecedented expansion that surpasses our wildest imaginations. It’s not merely an business on the rise; it’s a dynamic force set to reshape the entire beauty sector. According to projections for the period from 2020 to 2025, the global hair industry is poised for a substantial increase, with expectations reaching a staggering 7.01 billion USD in market growth. This astronomical figure underscores the insatiable demand for hair-related products, highlighting the industry’s explosive potential.
In the contemporary landscape, the proliferation of hair businesses around the world is nothing short of a phenomenon. These businesses, both established and emerging, are playing a pivotal role in meeting the soaring demand for wigs and hair extensions. The statistics are nothing short of astounding. The hair wigs market, in particular, is projected to maintain a robust growth trajectory, with a Compound Annual Growth Rate (CAGR) of approximately 10%. This continuous surge in the demand for hair wigs and extensions is reshaping the way we perceive and experience beauty.
North America, one of the key players in this burgeoning hair business, is poised to make a substantial contribution, accounting for an impressive 44% of the hair extensions market growth. However, the fervor for hair extensions and wigs transcends continental boundaries, making its presence felt on a global scale. It’s no longer confined to a particular region; it has become a ubiquitous and multicultural phenomenon.
This global phenomenon is further underscored by the surging popularity of different hair types such as temple hair and Slavic hair. These diverse hair varieties cater to a wide range of preferences, offering a rich tapestry of choices for individuals to explore and express their unique styles.
One fascinating aspect of this phenomenon is the transformative effect it has had on beauty rituals worldwide. Hair care and styling are no longer confined to mere grooming routines; they have evolved into full-fledged beauty rituals. These rituals extend their influence to regions as diverse as Nigeria, Ghana, Angola, and many more, illuminating the universal appeal of beautiful, well-maintained hair.
In summary, the global market for wigs and hair extensions is experiencing a meteoric rise, with a projected growth of 7.01 billion USD in the coming years. This growth is not limited to a particular region or continent but is a worldwide trend. Different hair types are gaining popularity, and hair care is evolving into a profound beauty ritual, captivating the hearts and minds of people across the globe. The journey of hair in the beauty industry is not just a trend; it’s a transformative force reshaping the very essence of beauty itself.
Definition
What is a hair vendor? A “hair vendor” is a business or individual that supplies hair-related products, typically in the context of the hair extension and wig industry. Hair vendors are often involved in sourcing, processing, and selling various types of hair products to retailers, salons, stylists, or directly to consumers.
Hair vendors often cater to a variety of customers, including individuals who want to buy hair products for personal use, salon owners, and hairstylists looking to stock their business with quality hair products. Especially, hair extensions are especially produced in many forms and classified based on many criterias. Let;s discover more and keep reading the section below.
Types of extensions hair business offers
Attachment method
However, basically, hair extensions are classified based on their attachment method. And they might fall under one of the methods below.
- Clip-In Hair Extensions: Clip-in hair extensions represent a user-friendly and versatile approach to enhancing your hair’s length and volume. These extensions feature wefts of hair with small clips attached, making it remarkably simple for individuals to attach them directly to their natural hair. This attachment method eliminates the need for professional assistance, allowing users to effortlessly experiment with different hairstyles. Moreover, they offer the flexibility of being taken out at the end of the day, giving you the freedom to switch up your look as often as you desire. However, it’s essential to note that, while they are user-friendly, clip-in extensions may cause some discomfort if not positioned correctly, and their visibility can be a concern if not well concealed, particularly with certain hairstyles.
- Tape-In Hair Extensions: Tape-in hair extensions are renowned for their swiftness in the application process, making them a preferred choice for those seeking a balance between convenience and durability. These extensions consist of wefts with adhesive tape, which are strategically sandwiched between sections of your natural hair. Their lightweight nature and ability to lie flat against the scalp contribute to a comfortable and natural-feeling wear. For optimal results, professional installation is highly recommended, as precise placement of the wefts is crucial to achieve a seamless blend with your natural hair. Additionally, tape-in extensions are reusable with proper care, although it’s essential to keep in mind that they require regular maintenance, including the replacement of the adhesive tape approximately every 4-8 weeks. Individuals with very fine or damaged hair should exercise caution, as tape-in extensions may not be the most suitable option due to their adhesive nature.
- Sew-In or Weave Hair Extensions: Sew-in or weave hair extensions are emblematic of a more intricate and multi-step procedure in the realm of hair extension attachment methods. A professional stylist begins by meticulously crafting cornrows or braids that are positioned in proximity to the scalp. These meticulously crafted braids then serve as the foundational framework onto which the wefts of extensions are carefully sewn. The outcome is a remarkably secure and long-lasting attachment method that significantly contributes to both volume and length enhancement. This approach excels in delivering durability and a seamless, natural appearance, making it particularly appealing for individuals desiring a robust and enduring transformation of their hairstyle.
- Micro-Link (Micro-Bead) Hair Extensions: Micro-link, also referred to as micro-bead hair extensions, adopt a distinctive approach for attaching hair extensions, characterized by the utilization of small metal rings or beads. These tiny rings or beads are employed to secure extensions to individual sections of your natural hair. A paramount advantage of this method is its omission of heat or adhesive substances in the attachment process, rendering it a safer alternative for the health and integrity of your hair. The extensions attached using micro-links exhibit a natural range of motion and flexibility, resembling the behavior of your own hair. Additionally, they offer the benefits of reusability and adjustability, permitting wearers to adapt and fine-tune their style as needed. This flexibility is particularly attractive to those who appreciate versatility in their appearance.
- Fusion (Pre-Bonded) Hair Extensions: Fusion hair extensions, sometimes referred to as pre-bonded hair extensions, stand as a testament to the pursuit of a secure and long-lasting method for enhancing one’s hair. These extensions are distinctive for the presence of a keratin adhesive that is pre-tipped to their tips. Activation of this adhesive is achieved through the skilled use of a heat tool, allowing for the careful bonding of the extensions to your natural hair. The outcome is truly remarkable, producing a seamless integration that looks and feels natural. Such an outcome is well-suited for individuals with diverse hair textures, as it can effectively enhance the volume, length, and overall aesthetic appeal of the hair.
- Clip-On (Halo) Hair Extensions: Clip-on or halo hair extensions epitomize the evolution of hair extension technology, offering a unique and innovative approach to transforming one’s hairstyle. These extensions are distinguished by a transparent wire or halo that rests comfortably on the crown of your head. Attached to this innovative structure are wefts of hair, allowing for a striking transformation of your appearance. One of the most significant advantages of clip-on hair extensions is the exceptional ease of application, a feature that sets them apart from many other methods.
Hair extensions strand
- Virgin Hair: Virgin hair is often considered the pinnacle of human hair quality for wigs and extensions. It is hair that has never been subjected to any chemical treatments or processes, such as dyeing, perming, or bleaching. As a result, it retains its natural color, texture, and luster. Virgin hair is highly sought after because of its purity and natural qualities. It is often collected from donors in a way that keeps the hair cuticles intact and aligned, which helps prevent tangling and matting. This alignment of the cuticles also ensures that the hair behaves just like your natural hair, offering a seamless and realistic look. Virgin hair can come from various donors, and its quality can vary based on factors like the donor’s hair care and genetics. The care taken during collection, processing, and wefting also influences the quality of virgin hair.
- Remy Hair: Remy hair is another type of high-quality human hair used in the manufacturing of wigs and extensions. The defining characteristic of Remy hair is that it retains the natural alignment of the cuticles. While Remy hair can be virgin, meaning it has never been chemically treated or processed, it can also be non-virgin, meaning it may have undergone color or texture treatments. What sets Remy hair apart is the method of collection, which ensures that the hair cuticles all point in the same direction. This alignment reduces the likelihood of tangling and matting, contributing to a natural look and feel. Remy hair is typically considered a superior choice over non-Remy hair because of its cuticle alignment.
- Non-Remy Hair: Non-Remy hair, as the name suggests, does not have its cuticles aligned in the same direction. This type of hair is often collected from multiple donors and may not undergo the rigorous process of ensuring cuticle alignment. To compensate for the misaligned cuticles, non-Remy hair often undergoes a process to remove the cuticles. The hair is then coated with silicone or other chemicals to enhance its appearance and texture. While non-Remy hair is more affordable than virgin or Remy hair, it tends to be more prone to tangling and matting. It may also require more maintenance and care to keep it looking its best.
- Synthetic Hair: Synthetic hair is entirely different from human hair. It is made from synthetic materials, typically plastic or polymer. Synthetic hair is designed to mimic the look and feel of real hair. It is an economical choice, making it accessible to a wide range of consumers. One advantage of synthetic hair is that it retains its style well, even in adverse weather conditions. It doesn’t react to humidity, rain, or other environmental factors. Additionally, synthetic hair is available in a variety of colors and styles. However, it lacks the natural texture and movement of human hair and cannot be heat-styled like real hair. Its appearance and texture can also deteriorate over time, so its lifespan tends to be shorter than that of human hair.
Hair drawn
- Single-Drawn Hair: Single-drawn hair is a term that denotes a more basic and economical type of human hair for extensions. It is typically sourced from multiple donors and retains its natural lengths. During the drawing process, which is the method used to sort and align the hairs, shorter hairs are not removed. As a result, single-drawn hair extensions feature a mix of different lengths, closely resembling natural hair growth. The ends of single-drawn extensions can be varied and uneven, mimicking the organic appearance of natural hair. Due to the diverse lengths within the bundle, these extensions are usually more affordable, making them an accessible choice for those working within budget constraints. However, they may require a bit more maintenance, as the range in lengths can lead to tangling and matting.
- Double-Drawn Hair: Double-drawn hair represents a higher level of quality and consistency compared to single-drawn hair. The primary distinction is in the drawing process, where careful sorting takes place to ensure that only hair of a uniform length remains. This meticulous approach involves removing shorter hairs, resulting in extensions where all the strands are precisely the same length. This uniformity leads to hair extensions with a fuller and thicker appearance, characterized by even ends. Double-drawn extensions are renowned for their density and polished look, making them a favored choice for individuals seeking a lush, voluminous appearance. They are also less prone to tangling and matting due to the removal of shorter hairs. While double-drawn hair extensions are priced higher than single-drawn options, they offer a more refined and consistent appearance.
- Super Double-Drawn Hair: Super double-drawn hair takes the concept of uniform length and thickness to the highest level of precision and luxury. In this premium category, every hair strand undergoes meticulous trimming to ensure that it is the exact same length as its counterparts. As a result, super double-drawn hair extensions are characterized by an exceptionally dense and even appearance from the top to the bottom. The tips of these extensions are especially lush and full, creating a luxurious, high-end look. Super double-drawn hair is the most expensive and sought-after option, making it a preferred choice for those who demand a flawless, extravagant appearance. Due to the precision in strand alignment and uniform length, super double-drawn extensions require minimal maintenance, and they maintain their impeccable look for a longer duration.
Besides, the origin of hair is also an important criteria to classify hair as well as determine hair quality which relates enormously to the reason why many hair businesses failed. And now, let’s together dive deeper the first difficulty of many hair vendors while doing their businesses.
Top 6 difficulties of hair business
Hair quality management
Managing your hair business necessitates a firm commitment to delivering the utmost quality to your valued customers. However, it’s vital to acknowledge that not all hair types are created equal. The realm of hair extensions is diverse, with sourcing taking place across the globe. Predominantly, you will encounter hair sourced from regions such as Russia/Europe, India/China, and Vietnam. This diversity in sourcing is pivotal for your hair business, as the compatibility of the chosen hair extension type with your specific purposes is a decisive factor. Consequently, an in-depth understanding of each hair type becomes a paramount necessity in the quest for successful hair business management.
The quest to provide your customers with the highest quality hair extensions requires a nuanced understanding of the intricate differences between various hair types. Hair extensions, integral to the world of beauty and fashion, serve as transformative tools for achieving desired looks and styles. As a responsible and informed hair business owner, it is crucial to recognize that not all hair extensions are created equal.
Hair sourcing occurs on a global scale, with different regions contributing their unique characteristics to the diversity of hair types. Predominantly, hair extensions are sourced from regions such as Russia/Europe, India/China, and Vietnam. Each of these origins possesses distinct qualities, including texture, thickness, and natural colors. The suitability of a particular hair extension type for your business ultimately hinges on its compatibility with your clientele’s preferences and requirements.
Therefore, it is imperative to delve into a comprehensive understanding of each hair type. This understanding empowers you to make informed decisions regarding which hair extensions align best with your business objectives. It also ensures that the products you offer are tailored to meet the expectations and aspirations of your customers. In essence, your role as a hair business owner extends beyond mere commerce; it is about curating a selection of hair extensions that not only meet the highest quality standards but also resonate with the diverse needs and desires of your clientele.
Russian Hair/European Hair
These particular categories of hair pertain to a specific subset of human hair extensions, specifically Caucasian hair primarily sourced from regions such as Russia and other parts of the Western world. The acquisition of this type of hair is marked by unique characteristics and intricacies that set it apart from other varieties. In the Western world, there exists a relatively low number of women willing to part with their precious locks, translating into a scenario of high demand but limited supply. This, in turn, contributes to the elevation of market prices, making it a coveted commodity in the hair extension industry.
Russian hair, renowned for its fine denier, possesses a natural allure distinguished by its light brown and blonde shades. The inherent beauty of these shades is a product of minimal processing, which enhances its appeal. As a result, this type of hair requires less chemical intervention to achieve the desired color and texture, promoting a more natural and authentic aesthetic.
While Russian hair is often celebrated for its attributes, it is important to note that it may not be the ideal choice for individuals with coarse hair textures. However, this should not deter those of different ethnic backgrounds from considering it, as it can be used effectively with hair types beyond the Caucasian spectrum. Its inherently silky and shiny nature is universally attractive and appealing, enhancing the overall appearance of anyone who chooses to adorn it.
One of the critical factors to bear in mind when venturing into the world of Russian or European hair is the reliability of your source. To enjoy the full spectrum of benefits that these high-quality hair extensions have to offer, it is imperative to obtain them from reputable human hair bulk distributors and resellers. This ensures that you receive a product that lives up to the expectations of its reputation, delivering the natural, luxurious, and top-tier quality that Russian and European hair extensions are celebrated for in the industry.
Indian/Chinese Hair
his particular category of hair holds a distinct position as one of the most prevalent and widely sought-after types in the expansive and ever-evolving hair business market. It is characterized by several unique attributes that set it apart from its counterparts, making it a noteworthy option for hair extensions. Notably, this hair type is characterized by a thicker follicle compared to European hair, and it typically exhibits little to no curl in its natural state. As such, it often presents as a sleek and straight canvas for a variety of styling possibilities.
One of the key distinctions of this type of hair is its natural color, which commonly presents as black or brown. To cater to the diverse and dynamic preferences of consumers, hair vendors often undertake a transformative process. This process involves bleaching the hair to strip it of its natural pigment, creating a neutral base upon which a spectrum of colors can be deposited. When executed correctly, this hair bleaching and coloring process ensures that the quality of the hair remains uncompromised, even after undergoing extensive transformations.
However, it is imperative to exercise caution and discernment when delving into the realm of Chinese hair sourcing. While the demand for Remy, non-processed Chinese hair is high, the supply of authentic, unaltered hair from China remains limited. A notable challenge arises in the hair industry, where some suppliers tend to sell hair that is not genuinely Remy or non-processed Chinese hair. In reality, much of the hair they offer is often collected from salon floors, mixed with synthetic fibers, and occasionally even blended with animal hair. This mixed hair is then marketed under labels such as “Chinese, Russian, Brazilian, Peruvian Remy hair,” even though it may not authentically adhere to any of these descriptions. Therefore, meticulous scrutiny is crucial when considering hair sourced from China, as it typically represents the lower end of the quality spectrum and can pose difficulties in terms of manageability and longevity.
Interestingly, the connotation of “Made in China” in the hair industry has evolved into a complex and nuanced perception. It is often viewed as a label with negative associations, leading many participants in the industry to adopt more glamorous marketing strategies to overcome this bias. This intricate dance of branding and perception underscores the multifaceted nature of the hair business, where the marketing of hair is just as important as its quality and sourcing.
Venturing further into this dynamic realm, one encounters an array of hair glossaries, blogs, and tutorials that aim to shed light on the distinctions between various types of hair. The terminology used to describe these hair varieties can be as varied as it is vague, making it all the more important for consumers to conduct their due diligence and research when exploring the array of hair extension options.
It’s worth noting that “standard hair,” a term that is sometimes used as a more marketable descriptor, often represents hair that originates from a less glamorous source – comb waste. In essence, this is the hair that accumulates in combs and finds its way into plugholes. It serves as a testament to the diverse origins and transformations of hair extensions in the market.
Vietnamese hair
Vietnamese straight black hair has emerged as a reigning star in the vibrant business of hair beauty, solidifying its place as one of the most sought-after products in the industry. What makes Vietnamese hair particularly captivating is its intrinsic natural beauty. The hallmark of Vietnamese hair is its luxurious jet-black hue that exudes a sense of timeless elegance. It is this lustrous black color that sets the stage for the journey into the world of hair extensions.
The texture of Vietnamese hair is a study in sheer silkiness, a quality that leaves an indelible impression on all who encounter it. The hair is inherently smooth and sleek, with a velvety touch that adds a layer of sophistication to its appeal. This natural silkiness serves as the foundation upon which countless styles and looks can be built, opening the door to an array of creative possibilities.
One of the remarkable attributes of Vietnamese hair is its resilience in the face of time and wear. When treated with the proper care and maintenance, hair extensions crafted from Vietnamese strands can endure the passage of time with remarkable grace, retaining their allure for a span of three to five years. This longevity is a testament to the robust quality of Vietnamese hair and its capacity to withstand the rigors of daily styling and use.
Equally noteworthy is the accessibility of Vietnamese bulk hair in terms of pricing. It combines high quality with affordability, making it an attractive choice for a diverse range of customers. This affordability ensures that the beauty and luxury of Vietnamese hair extensions are not confined to a select few but are accessible to a broad clientele seeking premium hair quality without breaking the bank.
The versatility of Vietnamese hair extensions is a striking aspect that enhances their appeal. These extensions have the innate ability to harmoniously blend with various hair types and ethnicities. For African women, Vietnamese hair can effortlessly become a seamless extension of their natural beauty. For European women, a world of style and possibilities unfolds as the Vietnamese hair is cut into stylish bangs, curled into waves, or subjected to transformative processes like bleaching and dyeing. This adaptability empowers users to create an array of stunning looks that enhance their individual style.
Inventory
Inventory management has long been a persistent challenge in the distribution industry, and while we have made strides in addressing this complexity, we’re still in search of a comprehensive solution. For individuals contemplating a career in distribution who are unfamiliar with the concept, inventory management is the indispensable practice of meticulously tracking the inflow and outflow of goods within a storage facility.
In the distribution industry, this practice serves as the lifeblood of efficient operations. Without effective inventory management, distributors are left in the dark, unable to ascertain the quantity of stock remaining in their warehouses or the volume of goods they’ve successfully sold. This lack of insight can result in logistical nightmares, including the inability to restock inventory promptly, leading to delays that can frustrate customers and erode trust.
Traditionally, inventory management was executed in one of two primary ways. The first, manual counting, involved physically tallying each item—a method prone to human error and inefficiency, especially as the scale of operations grew. The second method, utilizing RFID (Radio-Frequency Identification) tags, provided a technological solution but often came at a considerable cost.
However, in the contemporary landscape, we are witnessing the gradual rise of software tools as the new standard in inventory management. Modern software solutions, such as Saga X3, offer a highly cost-effective and efficient means of tackling the age-old problem of stock management.
One of the standout features of this software is its real-time tracking capability, coupled with the capacity to seamlessly upload data to the cloud. This revolutionary aspect of modern inventory management tools means that you can monitor and respond to your inventory needs from virtually any location around the globe. Whether you’re at the heart of your distribution center or halfway across the world, you remain in complete control of your stock, enhancing flexibility and ensuring you are always in tune with the demands of your business.
Furthermore, contemporary inventory management software is not just about monitoring current stock levels; it also possesses the power of prediction. With the aid of artificial intelligence, these tools can forecast when specific items are likely to deplete and estimate the necessary quantities needed in the coming months. This forward-looking aspect of inventory management equips distributors with valuable insights, enabling them to make strategic decisions that can preemptively address supply chain issues and streamline their operations.
E-commerce takeover
The seismic shift that was witnessed in the world of e-commerce, particularly in the B2C (Business-to-Consumer) sector, has now made its resounding entry into the B2B (Business-to-Business) industry. Distributors worldwide are in a race against time to establish a robust online presence before their competitors seize the digital landscape.
This transition, however, has not been without its challenges, especially for distributors who have been entrenched in their industry for a decade or more. For many of them, the concept of online sales was previously foreign territory. Wholesale websites of yesteryears were rudimentary and seemed to have time-traveled from the ’90s. Their utilitarian designs served a singular purpose: facilitating existing customers in placing stock orders via the internet rather than over the phone. The aesthetic appeal of these websites was largely neglected.
Moreover, it’s important to recognize that many veteran business owners, particularly those from older generations, were not only unfamiliar with the intricacies of e-commerce but were also oblivious to the very concept of a website for their businesses. However, the winds of change have swept through the B2B industry, and by the time we reached the year 2018, a noticeable transformation had taken place. Fully optimized, contemporary websites have begun to emerge on a daily basis.
The focal point for B2B companies has shifted significantly. It is no longer just about having a website; it is about leveraging e-commerce as a means to not only cater to existing customers but to also attract and retain new clients. This transformation, like any other monumental shift, has brought with it its set of initial challenges.
- One of these prominent challenges is the escalating concern of cybersecurity. As the specter of cybercrime looms over organizations globally, and major data breaches continue to make headlines (such as the Equifax incident in 2017), there is a growing apprehension within the B2B sector. Distributors are wary that hackers may redirect their attention toward B2B companies, anticipating that they might not have modern security measures in place just yet. This cybersecurity challenge is a pressing concern that must be addressed as the B2B industry embraces its digital evolution.
- In addition to cybersecurity, the transformation to e-commerce has ushered in new expectations from clients. B2B customers now anticipate a level of customer service akin to what they receive from B2C companies. This necessitates a shift in culture towards offering value-added services. The dynamics of customer service in the B2B industry are evolving, and this shift is not without its attendant issues that require attention and resolution.
Competitive market of hair business
Keeping up with the trends
In the ever-evolving realm of fashion and styling, staying attuned to the latest trends is not just an option; it’s a key determinant of success. The constant shifts in fashion dictate that to excel in your career, you must remain updated with the prevailing trends in your industry. This is not just about personal flair but also about being a valuable advisor to your clients, particularly the younger generation whose expectations are often shaped by these trends.
Yet, it’s undeniable that the fast-paced nature of the fashion and styling industry can make it challenging to allocate time for research. In this dynamic environment, it’s essential to carve out dedicated moments to stay informed. Consider setting aside a morning or afternoon each week exclusively for online research. This designated time serves as a conduit for you to immerse yourself in the ever-changing world of fashion, helping you grasp the nuances and subtleties of emerging trends.
Moreover, attending hair and beauty shows is a dynamic way to augment your expertise. These events offer a unique and hands-on experience, allowing you to witness and engage with the latest innovations and trends in the industry. They provide a tangible demonstration of your commitment to ongoing education and professional growth. By showcasing your attendance at such shows, you demonstrate to clients and peers that you are not only keeping up with the times but are at the forefront of industry advancements.
Competing with the big brands
In the world of salon ownership, offering hair products is a common practice. However, in today’s competitive market, selling these products can prove to be a formidable challenge. The vast array of choices available from larger hair companies, often at lower price points, creates a daunting landscape for salon owners.
But here’s where salon owners can truly distinguish themselves from their larger counterparts: they have the invaluable advantage of direct, personal communication with their clients. This personal connection can be leveraged to enhance product sales and customer satisfaction.
- One effective strategy is to initiate meaningful conversations with clients, delving into the specific challenges they face with their hair. By actively listening to their concerns, salon owners can pinpoint the precise problems clients are grappling with. Armed with this insight, they can curate a selection of products tailored to address these concerns. In doing so, salon owners move beyond merely selling products; they become problem solvers, offering solutions that genuinely resonate with their clientele.
- Moreover, the power of email marketing should not be underestimated. Collecting client email addresses and utilizing email marketing campaigns can be a game-changer. These campaigns serve as a versatile tool for cross-selling both products and services. Share valuable tips, tricks, and insights related to hair care in your emails, fostering a sense of trust and credibility. Furthermore, when offering promotions and discounts, email marketing proves instrumental in disseminating these offers to your clientele.
However, it’s essential to navigate the realm of promotions with finesse. One significant mistake to avoid is crafting promotions that come across as overly sales-focused or pushy. Instead, focus on the value your products and services bring to your clients. Highlight how these offerings can enhance their lives and contribute to their overall well-being. A tactful, client-centric approach is more likely to resonate and lead to successful conversions.
Demanding customers
One of the most significant challenges confronting distributors in recent years is the escalating demand from consumers. The underlying reason for this surge in expectations is the generational shift, with millennials taking the helm of businesses worldwide. This digitally native generation, having grown up in the age of the internet and e-commerce, now wields considerable influence and authority within these organizations.
The millennial generation’s upbringing, characterized by online ordering and mobile internet usage, has shaped their expectations of customer service. B2C (Business-to-Consumer) companies have long set the gold standard for customer service, offering seamless and personalized experiences. As a result, when these individuals transition to B2B (Business-to-Business) sales or interactions, they naturally carry over these expectations, anticipating the same level of service and attention from distributors.
This shift represents a significant departure from the traditional business model of B2B transactions. Historically, wholesale companies were primarily focused on the distribution of products rather than prioritizing customer service and value-added services. The pressure to meet these new customer demands and elevate the customer experience has therefore been a paradigm shift for many distributors, pushing them into uncharted territory.
The industry is indeed undergoing a gradual transformation as businesses recognize the necessity of adapting to this emerging trend to remain competitive and relevant. The adjustment involves more than just adopting new technologies; it entails a comprehensive reimagining of the customer journey and the integration of value-added services into their operational model. This transition is not merely about accommodating the demands of the millennial generation; it is a strategic imperative for businesses to thrive in a changing commercial landscape.
Disintermediation
In recent times, a notable shift has been observed within the supply chain, as manufacturers and retailers are increasingly bypassing distributors and establishing direct networks to reach their customers. This transition has proven financially advantageous for both parties involved. Manufacturers can afford to sell their products at higher prices, while retailers can acquire these items at a more cost-effective rate compared to wholesale dealers.
The primary catalyst behind this transformative trend is none other than technology. The digital landscape has empowered retailers to access wholesale marketplaces online, enabling direct communication and collaboration with manufacturers. Technology has driven this change, offering retailers a direct channel to source products and manage their supply chains without intermediaries.
Yet, intriguingly, technology also presents the solution to the challenges that distributors face in this evolving landscape. To navigate this new paradigm effectively, distributors must strive to provide services that manufacturers cannot easily replicate. A key example of such a service is Vendor Managed Inventory (VMI), which represents a progressive approach to distribution.
VMI tools are the linchpin in this strategy. They automate various elements of the distribution process, delivering invaluable benefits to retailers. At the forefront is the management of the order lifecycle, an aspect that often consumes considerable time and resources. Through VMI, retailers can establish predetermined reorder points, which are seamlessly integrated into the distributor’s system. When stock levels dip to these defined thresholds, the distributor automatically initiates the order, ensuring that retailers never face the problem of stockouts.
This automated system streamlines the supply chain, optimizing inventory levels and ensuring that retailers have access to a consistent flow of products. VMI brings additional advantages to the retailer beyond a constant supply of stock. It reduces the need for manual oversight and ordering, saving valuable time and resources. Moreover, it fosters a closer partnership between the distributor and retailer, as the distributor takes on a more proactive role in ensuring the retailer’s success.
The benefits of VMI for hair business extend beyond the basics of maintaining stock levels. It encompasses inventory optimization, order accuracy, and the elimination of overstock issues. Distributors who embrace VMI offer a comprehensive service that not only addresses retailers’ stock management concerns but also enhances their overall operational efficiency.
Contact us
Website: nicehairvietnam.com
Whatsapp: (+84) 846009647
Email: hakan@nicehairvietnam.com
Factory address: Factory No1, Dong Tho’s Street Zone, Yen Phong Dist., Bac Ninh Province, Vietnam.
Office: No.25 Tho Thap Ward, Dich Vong Hau Ward, Cau Giay District, Hanoi City, Viet Nam.
